How to Use the Mental Model of Incentives

You will become infinitely more powerful if you think in terms of incentives.

What do they really want, and how can you give them that? (It’s not always what they tell you they want, or what you want, or what you want them to want.)

What do they want to gain, and what do they want to avoid?

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Amelia Zimmerman

Amelia Zimmerman

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