Why You Need to be Wary of Vanity Metrics

Photo by M. B. M. on Unsplash

Be wary of vanity metrics.

In a world of data, it is tempting to quantify and calculate and turn our every move into points on a graph.

But most measurements mean very little.

Most measurements are vanity metrics, and vanity metrics are a distraction. They are designed to hypnotise buyers, appease board members and dazzle investors. In other…