Why You Need to be Wary of Vanity Metrics
2 min readSep 18, 2021
Be wary of vanity metrics.
In a world of data, it is tempting to quantify and calculate and turn our every move into points on a graph.
But most measurements mean very little.
Most measurements are vanity metrics, and vanity metrics are a distraction. They are designed to hypnotise buyers, appease board members and dazzle investors. In other…