Why You Need to Fall In Love

Photo by Gabrielle Henderson on Unsplash

You need to fall in love with human beings.

The Minimalists say love people, use things. Tony Robbins says fall in love with people, not your product.

Falling in love with a product is cold and hard and unrewarding. Falling in love with people — with your customers, with any other human being — will allow you to loosen the reins on what something should be, and make it what it needs to…